2021 SUMMER FEATURE

PIQUETTE, WINE OF THE PEOPLE

Summers were made for sipping. Summertime launches are the perfect time to experiment and play with vibrant colors and story lines. What do you want your moment to say? Anarchist Wine Co. knew their latest release would hit media doorsteps and new-to-piquette sippers. This stunning, low-alcohol ruby spritzer is perfect for cocktails, parties, picnicking, and everything in-between. They knew the price was also an incredible plus for this release, but they wanted to make sure their customers know that the price is not indicative of sacrifice.

Using elements from the Media Piquette Pack, a theme and story were set in motion, and has since created the on-going summer fling, Piquette.